[GENERAL LECTURE TELKOM UNIVERSITY ON BUSINESS PROMOTION THROUGH SOCIAL MEDIA FOR BUSINESS]

Bandung, 14 November 2024 – The Communication Studies Program at Telkom University successfully hosted an international General Lecture titled “Business Promotion through Social Media for Businesses” on Wednesday, November 13, 2024. This event featured Prof. Shim Sung Wook, a prominent academic from Hanyang University, South Korea, as the keynote speaker, drawing keen interest from students and faculty members alike.

Prof. Shim shared valuable insights into effective strategies for promoting businesses through social media, a skill increasingly relevant in the digital age. His presentation covered methods to enhance online presence, engage diverse audiences, and use platform-specific tools to maximize business reach. The lecture emphasized practical steps for utilizing social media to create sustainable business growth, highlighting the role of strategic content and audience engagement.

The event provided participants with a deeper understanding of how digital marketing and social media can significantly impact business success. It also underscored Telkom University’s commitment to equipping students with up-to-date knowledge that aligns with current industry trends, especially in digital communications.

This General Lecture is part of Telkom University’s broader effort to offer global perspectives to its students, aiming to enhance their practical skills and competitive edge in the professional world.